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HELPFUL ARTICLES FROM THE AJSMEDIA™ TEAM

OUR THOUGHTS ON THE LATEST IN: WEB DESIGN, DEVELOPMENT AND ONLINE MARLETING

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A Beginner’s Guide to Google Analytics

If your business has a website, you’d probably like to know how many visitors it gets and where they come from. Starting a website can be a costly endeavour, so it’s important to keep an eye on the potential returns you’re getting from that investment. This is where Google Analytics comes in.

If you’re new to Google Analytics, it might come across as quite complicated; not least because of the detailed metrics and terminology involved. But as we’ll find out, many of the terms, metrics, and reports that you need to get to grips with are remarkably straightforward.

Let’s get the biggest question out of the way first...

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15 Ways to Drive Website Visits from Social Media

My 15 ways to drive unlimited website visits from social media such as facebook, twitter, Google+ etc.

It’s a real quandary that a lot of modern business owners have asked me at some point.

I have a decent social media following, but those followers don’t seem to translate into actual visits to my website – what gives?

Turning every single social follower into a regular visitor to your site may be little more than a pipe dream, but by making your social feeds attractive, interesting and engaging, you can increase your chances of a loyal following.

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Making the Most of Your Google Places Business Listings

Now I’m more than aware this gets lots of coverage online and there is no denying the value of a claimed and complete Google Places listing.

The very fact that in most local searches Google Places over-rides organic listings and is a testament to Google’s commitment to Local. In some cases, Google Places listings will dominate over 3/4 of the page resulting in demotion of organic listings to the bottom.

Google is looking to enrich its Google Places listings with fresh and relevant content all the time, announcing partnerships with trusted partner websites. They have also recently revamped their review/rating systems, previously known as Google Hotpot. The interface has been cleaned up allowing users to review businesses with just a few clicks.

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Eight tips when building an eCommerce website

My eight top tips when building an eCommerce website.

Planning is probably the most important step in the process of setting up any online store, marketplace large or small.

Some experts predict that eCommerce will surpass £2 trillion in sales in the next few years - it’s the fastest growing and one of the most valuable industries. When you build your eCommerce website, you'll need to think about how the site works, how to display products and prices, and how to fulfill orders. You also need to support customers and market your site so visitors can find you.

In this post I will share with you how carefully planning a eCommerce can lead to great online marketplace success!

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