It's important to really consider the age of people that your Facebook PPC Adverts are targeting. Is it probable that they will convert? The first question to ask yourself is whether you would have the exact same marketing campaign running in Cosmopolitan, AutoTrader, and Gardening Weekly? The likely answer is no, and you should look at Facebook in the same way. You are supplied with a lot of information about a user’s demographic and their common likes and dislikes while browsing on Facebook, so it is up to you to use that information they provide wisely and implementing that within your ads.

Facebook is a well known social media platform, so make your ads eye-catching and engaging, as you want to entice people to click on them.
Facebook PPC can be tricky, especially if you are targeting a small niche. The following tips will focus on which images you should use and what to think about when writing ad copy. Hopefully, they should help you start to learn how to optimise and test your campaigns. A frequent complaint I hear regarding Facebook PPC is that a company started off getting lots of clicks, but these numbers have now declined. I like to call this 'ad fatigue'.