Pay per click is a good idea for new websites that don't rank highly in organic search, but also invest in search engine optimisation for the long term.

A successfully search engine optimised website is one which ranks highly in search results for relevant, popular keywords.

Today I got an email from Next and as an email marketer I did my usual scanning to see what was good about it and how it could be improved.

My eight top tips when building an eCommerce website. In this post I will share with you how carefully planning a eCommerce can lead to great online marketplace success!

It's important to really consider the age of people that your Facebook PPC Adverts are targeting.

Facebook is a well known social media platform, so make your ads eye-catching and engaging, as you want to entice people to click on them.

Every business relies on the quality of its sales leads - a commonly used term for key information about prospective customers.