Pay per click is a good idea for new websites that don't rank highly in organic search, but also invest in search engine optimisation for the long term. The main difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). If you want to improve your chances of visitors and potential customers finding your website in the three top search engines Google, BING and Yahoo, then you'll want to consider both Organic Search and Pay Per Click (PPC) advertising as part of your online digital marketing strategy.

Use an incentive strategy to generate online sales and leads. Every business relies on the quality of its sales leads commonly used term for key information about prospective customers.

The richer your data, the more effectively you'll be able to approach them with your own offering. Gathering such information can enable you to increase the success of your marketing activity, but it can be easier said than done - no matter how compelling your offer. Offering incentives can help you to create leads, and it's a tactic that is frequently used by businesses great and small, both offline and online. By looking at what works, we can formulate some tips for a successful incentive strategy.