Overview

Page speed directly influences user retention and search engine rankings. Slow-loading websites frustrate visitors and drive bounce rates upward, making performance optimisation a critical component of professional web design.

Key Optimisation Focus Areas

• Largest Contentful Paint (LCP): Ensuring the primary hero image or headline loads within 2.5 seconds by compressing media files, leveraging modern WebP formats, and utilising next-gen image CDNs.
• Interaction to Next Paint (INP): Minimising heavy JavaScript execution overhead to keep the interface responsive when users click buttons, open menus, or submit forms.
• Cumulative Layout Shift (CLS): Preventing frustrating visual jumps while pages load by defining explicit width and height attributes for images, banners, and embedded media.