Overview

Influencer and affiliate marketing harness the trust and reach of established creators, industry experts, and partner websites to promote your products or services to targeted niche audiences on a performance or sponsored basis.

Key Partnership Practices

• Vetted Creator Alignment: Partnering with influencers whose values, audience demographics, and brand aesthetics genuinely align with your corporate identity.
• Performance Tracking Structures: Utilising dedicated affiliate tracking links and promo codes to accurately measure sales attribution and calculate commission payouts.
• FTC and ASA Compliance: Ensuring all sponsored content and affiliate partnerships clearly disclose commercial relationships in accordance with advertising standards regulations.