Overview

For businesses with native mobile applications, App Store Optimisation (ASO) is the process of improving visibility within the Apple App Store and Google Play Store. It combines search algorithm optimisation with conversion-focused design to drive organic app downloads and improve user retention.

Key ASO and App Marketing Tactics

• Keyword-Rich Metadata: Optimising app titles, subtitles, and backend keyword fields with high-traffic search terms relevant to the app??????????????????s core functionality.
• Visual Asset Localisation: Designing compelling app icons and preview videos, ensuring screenshots are localised with culturally relevant imagery and translated text.
• Push Notification Campaigns: Engaging users post-download with targeted, timely push notifications to boost daily active usage and prevent app uninstalls.