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Understanding the Basics of SEO

In a world where over 90% of online experiences begin with a search engine!

Means showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.

What is SEO?

Search Engine Optimisation (SEO) is known for the practice of optimising websites in order to achieve higher rankings within certain search engines which would be the main top three that are Google, Bing and Yahoo. Google currently dominates the search engine market with more than 75% of the market share followed by partnered Bing and Yahoo together accounting for roughly 20% of searches online.

Who Needs SEO?

This can be anyone wanting to make money online, but any company that wants to earn money from there business online with minimal costs will need SEO. Now there are other methods to make money online such as paid search such as Pay Per Click (PPC) and Lead Generation, but rarely does it give a return, nor does any other form of online advertising turn a higher return on your investment than good SEO. It’s widely thought that roughly ninety percent of all searches don’t pass the first page or the top 10 rankings of any search engine.

And roughly 80% of all searches don’t pass the top 5 rankings, so the bottom line is if you want your business to also make money online, you need to rank in the top 5 rankings on first page of all three: Google, Bing & Yahoo.

How to Rank in the Top 5 of Google?

On-site Optimisation

  • Meta Tags
  • Content
  • Inter Linking
  • SEO Friendly Coding
  • URLs
  • Titles
  • Header Tags

Off-site Optimisation

  • Video Submission
  • Profile Creations
  • Website Partnerships
  • Link Building
  • Link Bait
  • Press Release Submission
  • Authoritative Directory Submission

There are many SEO companies and so called gurus have theries as the the best methods to rank websites in the top 5 search results, and virtually every effective SEO strategy falls into two categories seen above.

Why You Need SEO From AJSMEDIA™

AJSMEDIA™ is a full in-house service provider that offers clients with customised SEO strategies that suits the business or project needs, we always minimise risks by targeting keywords for which we are fully confident in us being able to capture the rankings, we also work with clients to identify these keywords and ensure the keywords are given the best chance of success.

We 100% back our strategies with proven results, and we’ve proven it to every single one of our clients nationwide and we will prove it to you too. Get in touch to start a successful and profitable long-term relationship.

So what makes our services more effective than other web companies?.....Why can't you just hire a SEO firm in the USA or India for $400/month?.....What value does our marketing team bring to the table that no one else does?

These are valid questions you should ask any SEO company before hiring.

“The Answer Is Twofold”

1, AJSMEDIA™ takes a huge interest in the success of your business online, and your success online is directly tied to our teams livelihoods. All our existing clients have referred a friend or colleague to our services. “Why?” Because we do everything we can to ensure your online success, and unlike any other companies you’re not 1 of 100 clients when you work with our marketing team, your 1 of 10 or less at any given time throughout your campaign so your online business receives the attention and work necessary for success and presence online.

2, Our marketing experts are devoted to making you a profitable return on investment, and work to make a positive return on every pound you invest in online marketing. SEO is conventionally used for achieving search rankings for your website, however rankings are just a piece of the puzzle for success. In order to make positive results you need rankings for keywords that will convert into leads and sales. Nowadays, you need to know how to convert a customer on a website, track and make important strategic decisions in this ever changing industry. AJSMEDIA™ can provide a global strategic approach to online marketing that goes beyond achieving ranking.

The majority of SEO firms have built their model on providing the same strategies to everyone else with one sole purpose – making themselves money without being accountable to results. We believe that you should hold your SEO Companies accountable, after all you are paying for accountability and an understanding of the services provided. Take a look below on our beliefs on most SEO firms and packages available.

What's wrong with most SEO Firms & Packages?

Many SEO companies offer packages in (Silver, Gold and Platinum) these all provide the same link building services that every other SEO firms are offering, now if every SEO company is practicing the same strategy how will your website outrank others in your industry? That’s it one size fits all packages with no added performance guarantee created for you or the client only ensures profits for those SEO firms that don’t provide you with a chance of success. SEO companies cannot honestly provide ranking guarantees before having the critical information about your website, target keywords, industry, competition and your overall goals.

More than often it’s the business model that fails a large percent of the time and is only possible because people don’t know or understand the details behind Search Engine Optimisation. And if a company provides you with an estimate and/or plan without understanding your business goals then you website will go in the other direction, and so they are most likely a chop-shop reseller or provide an ineffective service(s).

To illustrate, here is an example I would like to share: your website sells luxury cars and SEO recommends that your targeted keyword should be "Luxury Cars", now this keyword phrase is highly competitive without a geographic area target such as "Knightsbridge" and would take hundreds of hours across many months to have a chance at ranking your website. And the cost to rank your website for "Luxury Cars" may be in excess of £4,000/month and you’re not guaranteed a return.

However, if your showroom is located in Knightsbridge and your target keyword is "Luxury Cars Knightsbridge" you have a guaranteed chance of achieving a positive return, this keyword is more targeted, less competitive and will give you a better chance of making some money, and the outlay needed to achieve this ranking may equal to £900/month, this at most be an estimate based on your target keyword search volume, search intent, competition and the current state of your website.

Now ask yourself, how can a SEO company quote you a price or provide a package without understanding these elements?

These SEO companies that sells you a Gold SEO Package for £1,500/month may take years to achieve top ranking for "Luxury Cars" and if say "Luxury Cars" is your target keyword, then you’ll be wasting money for a long time and little chance of success, even if your keyword is "Luxury Cars Knightsbridge" and you sign up for a Gold package for £1,500/month, and you may be unnecessarily paying an extra £600/month.

In either scenarios, the client is not the primary concern. Also to add, be aware of any SEO firm offering cookie-cutter SEO packages that have no performance-based guarantee. And if they are offering performance-based guarantees, then make sure there is a contract clause that holds the SEO provider accountable if they don’t achieve your guaranteed ranking position.


Contact us today to discuss your SEO & PPC Strategy Requirements

or drop us a email at [email protected] with your Search Engine Marketing Requirements.

Our Working Process in 3 easy steps

To make the process of creating your website as simple as possible, we have developed a simple 3 Step approach, which works every time, ensuring your website is launched quickly and successfully.


planning & strategy

planning & strategy

First stage involves gathering information and stratagy which is one of the most important components of the end result.

design & develop

design & develop

Once the initial stage of planning is completed we can then focus on the look and feel of the website or application.

test & deliver

test & deliver

This is the point at which the final details will be looked over again by a senior developer and will be exposed to a tests.


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