Paid Search Marketing (PPC)
Optimise Your Paid Search Campaigns with AJSMEDIA™Get your business in front of audiences who matter most, and drive them to your website.
Paid search also known as Pay Per Click (PPC) these campaigns are a critical piece of online marketing and are built on paying the search engines a certain amount per click or day to display you as within the chosen search engine as results shown below of Google. Each time a person clicks on your paid advertisement, the search engine charges you per the pre-set amount. PPC Campaigns are the most cost-effective and successful with the right search engine team and marketing strategies. Compared to other companies that will charge you a 15-20% commission on paid search PPC campaigns that they create for you.
Below is our Paid Search (PPC) Process:
- Create a Pay Per Click (PPC) Ad
- Select Target Keywords & Negative Keywords
- Identify Geographic Locations for Ads
- Create Landing Pages for Ads
- Test each element to make the most money
AJSMEDIA™ don’t charge commission and we will only charge for the time of setting up and optimising your campaign or website.
Our packages are fully flexible with no long-term contracts, deposits or hidden fees...
Geographically Targeted Paid Search
Pay Per Click (PPC) advertising or paid search is perfect for those who local organic search, specifically for geographically targeted campaigns that can drive significant amount of leads and sales to your business in your particular targeted area. This segmentation ensures you are only paying for highly qualified leads in or within your area for where the services or products you are offering.
Ads will only displayed in your desired area(s) and we will control all the key elements in paid search so that your business is seen and all you have to do is convert the leads. The top three most rated paid search opportunities include Google, Bing and Yahoo.
Key Elements for Success with Paid Search Marketing are:
Keyword Targets - Keywords that are targeted can make or break a campaign and the selection requires competitive analysis and price comparison to find the profitable outcome.
Quality Score - Often overlooked these days and those who do, pay the consequences. A quality score directly impacts the amount you spend per a click on the chosen keywords. Ignore this and you are sure to overpay, making your ROI illusive.
Ad Copy - Ad copy is a lifeline of any PPC campaigns, and again if ignored your spend goes up and your revenues rapidly go down. Ad Copy combines the market positioning, vision and understanding of the competitive landscape.
Bidding Strategy - A strategic bidding strategy not only saves you money but will give you the best chance at a positive ROI.
Landing Page - Landing page designs are coherence with the originating Ad message is a basic necessity, and if landing pages don’t match that the offer in your Ad, you will struggle to convert leads. There are many elements on a landing page such as Title, Picture, Forms, Logos etc that must be continuously adjusted and tested.
With proven success in paid search PPC, our in-house marketing experts will increase your revenue and customer base using geo-targeted paid search PPC, read more about the elements in (Google’s Adwords Disclosure Document)
Paid Impressions - Display Advertising
Display Advertising is a form of Pay Per Impression advertising or Pay Per Click this method can generate significant brand or product awareness, and if your campaigns are positioned correctly and targeted towards the people who fit your customer profile you will quickly generate leads and capture sales. Display advertising also can be dangerous waters for those who are inexperienced. Due diligence must be performed in this area and negotiating rates with the right display companies is a necessity. Don’t go and spend thousands of pounds on display advertising without a possible return, just let us run a test and get the most from display advertising for your business.
Lead Generation - Get Better Leads, Faster
Lead Generation is the process of paying for leads or per lead, this can be risky, but very rewarding…maybe! Lead generation is one of the most sort after and the most risky and highest rewarding endeavours online. There are two elements that determine successful lead generations:
Quality of Lead - Is the lead qualified and more specifically is it a valid lead for your service or product?
Lead Conversion - Do you have a plan for converting this lead to a sale through marketing materials?
When considering a lead generation program, you should cover the bases and Heed these critical marketing elements. We offer our clients a free analysis of your business and determine if Lead Generation is a good source to use within your marketing campaign.
Our Working Process in 3 easy steps
To make the process of creating your website as simple as possible, we have developed a simple 3 Step approach, which works every time, ensuring your website is launched quickly and successfully.
planning & strategy
First stage involves gathering information and stratagy which is one of the most important components of the end result.
design & develop
Once the initial stage of planning is completed we can then focus on the look and feel of the website or application.
test & deliver
This is the point at which the final details will be looked over again by a senior developer and will be exposed to a tests.