What are the Benefits of SEO?
The digital landscape has changed dramatically over these past few years, but SEO (Search Engine Optimisation) still remains an effective and important marketing strategy for companies and organisations worldwide. While there are many benefits to a good SEO strategy, we have outlined the top 6 to help you understand (or remind you!) why SEO is not only awesome but very much needed.
With a detailed keyword research by our experienced marketing team and proper keyword targeting, SEO allows you to target traffic that will convert into lead and eventually paying customers. Targeted traffic is key for a successful high return on your investments and the workings behind every successful online marketing campaign. Generally speaking the more specific the keywords or phrase will have the highest conversion rating, lower the search volume and this will account for a highest percentage of profits.
Search Engine Optimisation increases the visibility of your website enhancing your brand further, you can use SEO to increase your position in major search engines and be seen by a far higher amount of people. Additionally, you can build off-site profiles and pages to increase the visibility of your services or products. Increased rankings equals increased visibility, which results in more visitors and more brand awareness.
Return On Investment
Search Engine Optimisation is proven to have the highest return on investment compared to many other marketing methods. AJSMEDIA™ are dedicated to focusing on making you a positive return on all online marketing investments. Return on investment is the determining factor in our strategic decisions. We all know in order to achieve a return on an investment, you need to stay ahead of your competitors and concentrate those efforts on strategies that bring targeted traffic properties to your website.
Long Term Positioning
Search Engine Optimisation is unique in that you will continue to receive positive results for work you’ve done in the past, and if you are able to solidify your position as authority for a particular keyword or phrase over time, you will see it will become easier to maintain the highest ranking position. This doesn’t end here, you will still need to build quality links to hold onto that position, but you can always stretch a budget to additional keywords and once you own top ranking position for target keywords, you will certainly see a long term ranking positions with SEO than opposed to PPC which builds no long term value in a website. It’s important to know that if you stop building links, over time your website will fall in its ranking position, Giving your site a long term commitment is what results in long term positioning.
Search Engine Optimisation is very cost effective compared to many other marketing options, you can track on money spent and track through your conversions, in order to come up with cost effective ways that results in a positive return on your investment. There’s always a SEO plan for every business regardless of size or niche. We can scale plans according to your profits and stay within your marketing budgets.
Data tracking on your website as well as off-site tracking (telephone, email) enables you to measure results efficiently and effectively, tracking data in order to measure your results is crucial to every campaign, being able to measure your results is a key component to SEO and making a positive return on investment. Conventional marketing methods such as digital print and radio are far more difficult to track results, we monitor your marketing campaign throughout the month and analyse the reported data to drive our decisions to produce a positive return.
Our Working Process in 3 easy steps
To make the process of creating your website as simple as possible, we have developed a simple 3 Step approach, which works every time, ensuring your website is launched quickly and successfully.
planning & strategy
First stage involves gathering information and stratagy which is one of the most important components of the end result.
design & develop
Once the initial stage of planning is completed we can then focus on the look and feel of the website or application.
test & deliver
This is the point at which the final details will be looked over again by a senior developer and will be exposed to a tests.